Price your products with confidence. Enter your cost and desired markup to find the selling price, or work backwards from a selling price to reveal the markup.
Selling price from markup
Markup from prices
How to Use
- Enter your product cost.
- Enter the markup percentage you want to apply.
- Click Calculate Selling Price for your price and profit.
- Or use the reverse tool: enter cost and selling price to find the markup.
Key Features
- Forward and reverse — price from markup, or markup from price.
- Profit shown too — see exactly what you make per sale.
- Any markup size — from small margins to luxury markups.
- 100% private — nothing you enter is sent anywhere or stored.
FAQs
How is selling price worked out from markup?
Multiply the cost by one plus the markup as a decimal. A 40% markup on a £50 cost gives £50 × 1.40 = £70.
Is markup the same as margin?
No. Markup is based on cost, while margin is based on selling price. See our Profit Margin Calculator for the margin view.
Can I use a markup below 100%?
Of course. Any percentage works, including small single-digit markups.
What if my cost is zero?
A markup needs a cost to build on, so the reverse tool asks for a cost above zero.
Related Tools
Try these related tools: Percentage Calculator, Discount Calculator and Simple Interest Calculator.