Profit Margin Calculator

See how profitable your products really are. Enter your cost and selling price to reveal your profit, profit margin and markup in seconds.

How to Use

  1. Enter what the product costs you (materials, stock or wholesale price).
  2. Enter the price you sell it for.
  3. Click Calculate Margin to see profit, margin and markup.

Key Features

  • Margin and markup together — understand both measures side by side.
  • Instant answers — perfect for quick pricing decisions.
  • Handles any currency — enter figures in pounds, dollars, euros or rupees.
  • 100% private — nothing you enter is sent anywhere or stored.

FAQs

What is the difference between margin and markup?

Margin is profit as a share of the selling price; markup is profit as a share of the cost. A 25% markup equals a 20% margin.

Can my margin be over 100%?

No. Margin can never exceed 100% because profit cannot be larger than the selling price itself.

What is a good profit margin?

It varies by industry. Retail often works on 20–40%, while digital products can exceed 80%.

Does cost include overheads?

Only if you enter it that way. Add overheads to your cost figure for a true net margin.

Related Tools

Try these related tools: Discount Calculator, Percentage Calculator and VAT Calculator.

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